The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG (DAW). DAW was founded in 1895 and today employs
4,500 workers. DAW is the leading German decorative paint manufacturer with sales of approximately $1.3 billion, all in the decorative coatings segment.
The Caparol brand is the leading brand within the DAW
Group. The marketing activities are subdivided into six strategic business units. In the professional business unit high quality
paints, enamels, glazes, chemical building products and materials
for facades and insulation technology are marketed under the
brands Caparol, Alligator and Alsecco for professional users. The
product range of the brand Alpina, which is active in the DIY
business unit, is mainly composed of environmentally friendly,
non-noxious, easily worked and high quality decorative paints,
enamels and glazes and is aimed at the end-user. The wholesale
business unit comprises an extensive range of services for the
professional paint wholesalers provided by the company Caparol
Marketing Service (CMS). The industrial business unit is supported by the company Caparol Industrial Solutions whose products and services are exclusively orientated to the requirements of
industrial customers. Lastly, the Nerchau decorating and artist’s
paints is located in Saxony and produces high quality paints for
educational, hobby and artistic requirements.
PRIVATE COMPANY
YEAR ESTABLISHED: 1895
REVENUE: $1 billion (2013: $1.3 billion)
MARKETS SERVED
• Architectural coatings
KEY EXECUTIVE
Ralf Murjahn, CEO.
19DAW (Deutsch Amphibolin Werke) Ober-Ramstadt, Germany
www.caparol.de
Korea Chemical Co., Ltd. is the largest paint producer in South Korea. The company is involved in the production of paints for automobiles, ships, containers, construction
and industrial use. It also manufactures PVC material for flooring
and paint sealant.
Paint for the marine market is the largest segment and accounted
for 25 percent of sales. Automotive OEM sales amounted to 17 percent of sales; decorative coatings accounted for 15 percent; general
industrial six percent; powder coatings six percent; auto refinish
four percent; and the remainder of sales is not detailed.
One of the company’s key products is Firemask SQ-1350, a fire
resistant paint that has won certification from the Korea Institute of
Construction Technology for offering one-hour fire resistance, with
a minimum coating thickness of 0.7 mm.
KCC recently held a signing ceremony at the Asan Foundation
located in Seoul for repainting work to improve the environment
and scenery of Asan Medical Centers nationwide. Through this
agreement, KCC will support 1.2 billion won in painting work for
Asan Medical Centers located in seven regions. The paints used are
not only environmentally friendly paints such as SUPRO Multimel
Gold and SUPRO Well-being but also other various functional
paints, which include waterproofing materials like Sporthane.
KCC is making efforts to cultivate a mutually beneficial ecosystem with the community by providing community services based on
the company’s own technology. KCC plans to continue practical
exchange with the society through customized supporting activities
in various methods.
PUBLIC COMPANY
YEAR ESTABLISHED: 1958
REVENUE: $1.555 billion s (2013: $810 million)
MARKETS SERVED
• Marine and container • Automotive coatings •
Automotive refinish • General industrial coatings
• Decorative coatings • Powder coatings
KEY EXECUTIVES
Mong Jin Chung, chairman; Mong Ik Chung, CEO; Yoo
Sungki, executive director.
18KCC Corporation Seoul, South Korea www.kccworld.co.kr/eng/