TRUCKLOAD
transportationreport
Behavior
modification
As trucking hurtles toward an uncertain
future, shippers and carriers have two
choices: repeat the mistakes of the past
or rethink the way they do business.
“In the modern era, the shipper community has experienced 75 years of truck service. During that time, capacity
has been short for only two years. Otherwise, capacity has
been available and rates have fallen in real terms. The
industry’s entire structure and culture has been built
around cost control. It is profoundly alien to capacity assurance. It will take ten years to mark the wrenching change.”
—Noel Perry, managing director, FTR Associates
THE NATION’S TRUCKLOAD INDUSTRY IS AT ONE OF
those crossroads moments, a period when, in theory, shippers
and carriers should step back and explore how they will do business over the next 10 years, not just for the next 10 days.
