Coatings World - JULY 2013

IRL Publishes Profile of
Central European Paint Industry

IRL has published a new edition of “A Profile of the Central European Paint Industry.” This report has been developed and expanded upon from IRL’s previous studies and forms part of a series of ten reports assessing the global market for paint and coatings.

The scope of the report extends to fourteen national paint and coatings markets across the continent from Central Europe to the countries of the Balkan and Black Sea regions. The report covers the markets in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Kosovo, Macedonia, Montenegro, Poland, Romania, Serbia, Slovakia and Slovenia. It evaluates and provides market insight into nine mainstream coating sectors.

The Central European paint market was estimated at approximately 1,346,550 tons in 2011 and is expected to grow to 1,531,900 tons by 2016. Growth is forecast to vary across the region, with the markets of Poland, Slovakia and several Balkan markets expected to exhibit higher growth rates. Average growth in paint demand across the whole region is expected at approximately 2.6 percent p.a., underpinned by such simple factors as growth in industrial output, rising salaries and greater disposable incomes, and moderate growth of the construction industries, recovering from the economic crisis of 2009.

place in Poland, the local architectural paint market is now saturated with waterborne paints and this segment continues to increase.

• The yacht industry is one of the developing marketing opportunities for marine coatings consumption in Poland.

• Poland is by far the largest paint consumer in the Central European region, accounting for approximately 44 percent of the total market.

• In 2011 up to mid-2012 there was an upsurge in the demand for architectural paints in Poland due to construction work related to the Euro 2012 football tournament.