AkzoNobel N.V.
Amsterdam, the Netherlands
www.akzonobel.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1994
REVENUE: $12.85 billion t (2011: 14.577 bn)
MARKETS SERVED
• Decorative paints • Marine and protective coatings
• Auto and aerospace coatings • Industrial coatings
• Powder coatings •Wood finishes and adhesives
KEY EXECUTIVES
Ton Büchner, chairman and CEO; Tex Gunning, board
member responsible for Decorative Paints; Leif Darner
board member responsible for Performance
Coatings. Decorative Paints managing directors: Richard
Stuckes, Europe, Middle East and Africa; Bob Taylor, North
America; Jaap Kuiper, Latin America; Jeremy Rowe, South
East Asia and Pacific; Amit Jain, India and South Asia;
Lin Liangqi, China and North Asia. Performance Coatings
managing directors: Rob Molenaar, marine and protective
coatings; Jim Rees, automotive and aerospace coatings;
Conrad Keijzer, industrial coatings; AB Ghosh, powder
coatings; John Wolff, wood finishes and adhesives; Graeme
Armstrong, board member responsible for research,
development and innovation.
AkzoNobel saw revenues increase five percent to $12.85 bn in 2012. The Decorative Paints business achieved a two per- cent revenue increase, from $5.59 bn in 2011 to $5.71 bn
in 2012. The Decorative Paints business differs from Akzo’s other
business areas in that revenues come from one end-user segment –
building and infrastructure. All revenues also come from three sub-segments – new build projects, maintenance, renovation and repair.
All three sub-segments of the building and infrastructure end-user
segment were negatively affected by the economic slump.
The Performance Coatings unit, which includes auto and aerospace coatings, powder coatings, marine and protective coatings,
industrial coatings and adhesives, saw 2012 revenues rise 11 percent
from $7.20 bn to $7.58 bn. Industrial coatings – boosted by acquisition activity – achieved the strongest growth, followed by marine
and protective coatings. Marine and protective coatings had a good
year, led by a strong sales increase of protective coatings. The main
driver for this was the increasing global capacity in the oil and gas
industry. The company’s Chartek range of fire protection coatings,
in particular, benefited significantly. The marine coatings business
suffered from a major slowdown in new builds. It was a similar
situation in the vehicle refinish sector, where reduced volumes, especially in Europe, put pressure on the company’s automotive and
aerospace coatings business. Industrial coatings performed well in
2012, boosted by the previous year’s acquisition of Schramm Holding AG and the coatings activities operated by Korean company
SSCP. Wood finishes and adhesives also bounced back and the company reported that powder coatings achieved a solid performance.
The company made the decision to divest its North American decorative coatings business to PPG in a deal valued at $1.05 billion. The deal includes the decorative paints business in the U.S., Canada and Puerto Rico.
AkzoNobel has made the strategic choice to focus its decorative
paints business on key markets in Europe and its strong positions in
high growth regions. The cash proceeds of approximately $875 million will be deployed to support the company’s strategy. This includes
investing in organic growth for AkzoNobel, and reducing net debt.
“Over the past four years, the team has done a great job in turn-
ing the North American decorative paints business around,” said
Ton Büchner, CEO of AkzoNobel. “We are convinced that deco-
rative paints can get better returns from our leading positions in
Europe and high growth markets. I am pleased that we have found
a respected company to take over the business. This agreement is a
good outcome for all stakeholders.”
Key Developments 2012
Performance Coatings
• Expanded technology partnership with McLaren Automotive to
include road cars
• Schramm/SSCP acquisition integration on track
• Opened a new manufacturing facility in Vietnam
• Realigned the business area to four business units (from five)
• Secured multiple stadium contracts for London Olympics and fu-
ture events in Brazil
• Reorganized European activities in several businesses
• Began supplying products for Shell’s Prelude floating liquefied
natural gas facility off the northwest coast of Western Australia
• Introduced GreenCoat, a coil coating topcoat made with a bio-
based solvent which is a derivative of rapeseed oil
Decorative Paints
• Announced the divestment of the North American business to
PPG Industries, Inc.
• Launched the Dulux Let’s Colour flourish brand globally
• Expanded stores network in China and India
• Realized and restructured European business
• Modernized Dulux Decorator Centers in India
CEO Ton Büchner presents the inaugural North America Science Award.
48 | Coatings World
www.coatingsworld.com
July 2013