Masco Corp.
Taylor, Michigan / USA
www.masco.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1929
REVENUE: $1.8 billion s (2011: 1.493 billion)
MARKETS SERVED
• Architectural coatings
Masco Corp. reported net sales of $1.8 billion in 2012, representing 24 percent of total net sales for Masco. This was up from net sales of $1.493 bn in 2011.
The company produces a variety of architectural coatings
including paints, primers, specialty paint products, stains and
waterproofing products. The products are sold in the U.S. and
Canada through do-it-yourself channels under brands including
Behr and Kilz. The firm’s high profile Behr products are sold
through The Behr Process Corporation to The Home Depot, the
segment’s and the company’s largest customer.
Behr successfully introduced two improved lines of interior paint
in 2012. Behr Premium Plus Ultra and Behr Premium Plus paints
provide Behr with significant opportunities for future growth, the
company reported. Behr Premium Plus Ultra Paint and Primer in
Richard Manoogian, chairman; Timothy Wadhams,
president and CEO; Donald DeMarie, executive vice
president.
One has been reformulated with an advanced stain-blocking formula to help homeowners successfully take on many of their paint
projects around the house.
Behr’s flagship line, Behr Premium Plus paint, was also improved in 2012. The new interior paint formula is a self-priming and zero volatile organic compound (VOC) paint that seals
uncoated or previously painted surfaces without the need for a
separate primer, reducing time and labor. Also launched by Behr
in 2012 was a new line of low VOC colorants for use across all
product lines.
Behr also took steps toward international growth in 2012 by
developing a portfolio of products distinctly tailored to the Mexico
market. The company reported that by the end of March 2013,
Behr products will be available in 90 Home Depot stores in Mexico.
18
Hempel A/S
Kgs. Lyngby, Denmark
www.hempel.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1945
REVENUE: $1.6 billion s (2011: 1.5 billion)
MARKETS SERVED
• Architectural
• Marine and protective coatings
• Container coatings
• Yacht coatings
• Decorative coatings
KEY EXECUTIVES
Pierre-Yves Jullien, group president and CEO; Kim Junge
Andersen, group executive vice president and CFO;
Marketing directors: Klaus Moeller (Protective), Christian
Ottosen (Marine), Lars Osterby (Decorative), Thomas C.
Olsen (Yacht) ; David Deters, VP, group R&D.
Protective coatings supplier Hempel recorded sales of $1.6 billion in 2012, up from $1.5 bn in 2011. The company employs approxi- mately 4,977 people and has 24 factories and 48 sales offices in
more than 80 countries. The company recently acquired Crown Paints,
UK. The company offers protective coatings for oil and gas, power
generation, wind power, nuclear plants, conventional plants, infrastructure, mining and mineral processing, chemical plants, rail and
technical service. In the Marine segment the company provides fouling release, antifouling, anti-corrosive primers, ballast tanks, cargo
holds, tanks, decks, topside and superstructures. Hempel also offers
both interior and exterior decorative coatings.
Recent product launches include for Marine: Olympic+, Oce-
anic+, Globic 6000, Hempadur Impact, Hempadur 47182, Shop-
rimer 1582 and Hemapadur EM 3574. For Yacht coatings it
launched Silic One, and for Protective it launched Hemparea 55973,
Solvent Free Multistrength 3546 and Hempacore One.
64 | Coatings World
www.coatingsworld.com
July 2013
