Benjamin Moore Collaborates with the Colonial
Williamsburg Foundation for New Color Collection
Benjamin Moore has joined with The
Colonial Williamsburg Foundation’s
Williamsburg brand to launch The
Williamsburg Color Collection by
Benjamin Moore, an assortment of paint
colors authentically rooted in the history
of the U.S. and its founding. The new
144-color palette represents a unique intersection of history, science and design
that reflects the actual colors that existed in the 18th- and 19th-century and
brought to customers through the most
advanced paint technology in the industry from Benjamin Moore, according to
the company.
Colonial Williamsburg’s research
team of historians and conservators
examined period documents, paint
samples, wallpaper and architectural
fragments, and through this process
discovered fresh and unexpected color
findings. The Benjamin Moore team
then carefully studied pigment com-
positions in order to precisely match
these colors using the latest scientific
methods to ensure the highest degree
of authenticity to the original hues.
As a result, The Williamsburg Color
Collection by Benjamin Moore presents
a vibrant yet complex array of shades
as they appeared more than 250 years
ago that can be incorporated into the
modern home.
resistance and advanced fade protection, according to the company. This
innovative paint was developed to
provide early rain resistance, so it has
the ability to repel rain showers as
early as 60 minutes after application.
The technology delivers a tough, non-stick surface that helps resist dirt build
up along with advanced UV protection and exceptional gloss protection
for longer lasting, more lustrous color.
The result of these two exceptional
features is paint color that stays looking great, long after the surface has
been painted. According to the firm,
as a topcoat, Behr Marquee paint’s
100 percent acrylic, less than 50 VOC
formulas, provides excellent hide and
delivers a durable, mildew resistant
finish. With its primer qualities, the
product offers excellent adhesion to
exterior surfaces along with the ability to block exterior stains.
Behr Introduces Marquee
Exterior Paint and Primer
Behr Marquee Exterior Paint and
Primer are Behr’s most advanced paint
and primer, delivering exceptional dirt
BASF Launches
Cementitious Urethane
Flooring Topcoat in U.S. and
Canada
BASF has launched UCRETE DP topcoat in the U.S. and Canada. The
addition of this cementitious urethane topcoat product completes the
UCRETE system portfolio in North
America.
Functioning as a lock coat for
UCRETE HP broadcast system,
UCRETE DP Topcoat ensures consistent technology and performance
throughout the entire UCRETE flooring system. This use of UCRETE DP
Topcoat creates a uniform, dense and
impervious system for long lasting
durability.
Currently available in other regions
of the world, UCRETE DP Topcoat has
proven to provide excellent resistance to
organic and inorganic acids, alkalis, salts
and most other commonly used chemicals. It offers robust chemical resistance
28 | Coatings World
www.coatingsworld.com
July 2013
