their own products. That’s changing.
PPG, Valspar and Sherwin-Williams
are just a few examples of coatings formulators breaking out of this image.
Valspar, if not the oldest, is one of
the oldest consumer paint suppliers in
the U.S. Through the years it has sought
to enhance its’ fine image through Co-Branding with acquired well-recognized paint companies. Cabot Stains,
Guardsman and McCloskey wood products are such examples.
PPG, a fine brand, has Co-Branded
through acquisitions of Olympic Paints
and Stains and Porter Paints to its already
fine line of architectural offerings.
Sherwin-Williams, the largest of the
U.S. architectural paint formulators has
other brands which at one time, stood
alone as highly thought of formulator
companies and now are co-branded with
SW. Such company brands as Duron,
M.A.B. Paints, Minwax, Krylon, Mautz
Paint Co., Purdy, Thompson’s WaterSeal,
Pratt & Lambert, Martin Senour, Dutch
Boy, Easy Living, Weatherbeater, are co-
branded with SW. These brands augment
the very good SW brand name as ac-
quired Co-Branded product lines.
July 2013
www.coatingsworld.com
Coatings World | 41
