Coatings World - April 2012

Citadel Polyurea Coatings Brings Elegant,
Subtle Look to Dahl Ford Auto Museum

The Dahl Auto Museum used Citadel Polyurea Coatings’ Medici Polyurea Colour Coating System.

When Dahl Ford, one of only five 100-year-old family-owned Ford dealerships in the United States, began building the Dahl Auto Museum in La Crosse, Wis., they needed a floor that could live up to that legacy. They needed flooring that would look as great as the cars they display, while lasting just as long. They chose the Citadel Polyurea Coatings Medici Polyurea Colour Coating System.

“The Dahl Museum deserves a floor as tough as the Ford name,” said Patrick Ilfrey, CEO of Citadel Polyurea Coatings. “It’s truly an honor and a privilege to be a part of Ford history.” Bare concrete or a solid-color floor would not have brought the Dahl Auto Museum the elegant look that an iconic collection of American history deserved said the company. The

Citadel coats Ford museum.

Dahl Ford is only one of five 100-year-old Ford dealerships in the United States.

Medici Polyurea Colour Coating System is capable of applying two colors at once to produce a natural appearance while providing an elegant look simulating marble, slate or any stone. The end result was a floor that was aesthetically pleasing enough to accentuate the historic cars above it without distracting from them.

However, looks alone were not enough. The Medici System not only looks the part, it is 20 times more durable and 98 percent more flexible than epoxy, according to the company. In addition, its virtually unlimited pot-life and 24-hour return to service make it convenient too. Along with the durability and speed, the ultra low VOC’s make this ideal for indoor applications.

From the museum’s timeline dating back to Andrew H. Dahl selling Model Ts from his general store, to its recreated drive-in movie theater with convertibles pulled up to a giant screen playing “American Graffiti”, Citadel Polyurea Coatings said it couldn’t be more proud of this opportunity to help honor one of American history’s most iconic symbols. CW