Coatings World - April 2012

tered into an agreement to purchase this business in December 2011. The business acquired represents about 80 percent by revenue of the Forbo Bonding Systems division of Forbo Group. It generated approximately $580 million in revenue last year and operates 17 manufacturing facilities in 10 countries, and employs more than 1, 100 people globally. EBITDA for the business for the 2011 year was approximately $35 million.

Ace debuts first-ever fully integrated paint advertising campaign

Ace Hardware has unveiled Find Your Soul Paint—the retailer’s first-ever fully integrated campaign dedicated entirely to paint. The campaign is designed to be a catalyst in relaunching the retailer’s entire paint department.

Through extensive consumer research,
Ace said it discovered that most con-
sumers want and need validation and
guidance in the color selection process
and also uncovered that many have come
to believe that “do it yourself” means “do
it alone.”
The Find Your Soul Paint campaign fo-
cuses on Ace’s new paint brand—
Clark+Kensington—a premium line of
paint+primer in one, offered in both inte-
rior and exterior formulas, available exclu-
sively at Ace. The paint line features 120
new colors in its exclusive color palette.

Reflective Roof Coatings Institute 2012 Annual Meeting a success This year’s annual meeting of the Reflective Roof Coatings Institute (RRCI) was hosted at the Embassy Suites Orlando – International Drive Hotel on February 21, 2012. The 2012 Annual Meeting was a success with over 60 delegates from the reflective roof coatings industry – the highest attendance in RRCI history the group said. This was the seventh annual

Two Shortcuts to Better Coatings Visit ACS Booth #416 or our newly redesigned web site www.kingindustries.com for our latest products: NEW NACURE® CATALYSTS for Epoxy-Carboxy reactions, silane modified coatings, FDA compliance and specialty applications NEW K-STAY® 511 & K-STAY® 555 Rheology Modifiers for pigmented solvent based systems offering excellent anti-sag & gloss retention NEW K-FLEX® XM-332 & XM-366 Polyester Polyol Resin Modifiers for improved flexibility and VOC reduction NEW K-KAT® CATALYSTS Environmentally friendly alternatives to DBTDL and other tin based catalysts for urethanes NEW DISPARLON® AQH-800 Easily incorporated Rheology Modifier for Aqueous Systems with unsurpassed anti-sag & anti-settling