Fresh Paint
Steel Tank Institute names Sherwin-Williams
Euronavy ES301 product of the year
The application of Sherwin-Williams’
Euronavy ES301 on a Gulf of Mexico
offshore platform resulted in an
award from the Steel Tank Institute.
Sherwin-Williams’ Euronavy ES301 has
been named the 2009 Product of the Year
by the Steel Tank Institute. “Sherwin-
Williams is extremely pleased to receive
this award for an application of one of
our most innovative and versatile coat-
ings,” said Brad Rossetto, vice president,
marketing, Sherwin-Williams Protective
& Marine Coatings. “Euronavy ES301 is
a durable, moisture- and surface-toler-
ant coating that allows customers to pro-
tect their steel assets against corrosion,
even when it is applied in wet and cold
conditions.”
The Steel Tank Institute award was
based on Euronavy ES301’s use on the
Thunder Horse Field Off-Shore drilling
platform in the Gulf of Mexico. The pro-
duction-drilling-headquarters (PDQ) is
the world’s largest production semi-
submersible ever built.
Coating was required due to hurricane damage and the need to refurbish
the top deck plate steel. Euronavy
ES301 was chosen due to the following
conditions:
• Surface profiles were nearly smooth
due to restrictions against abrasive
blasting. Euronavy ES 301 adheres well
over marginally prepared surfaces and
existing coatings, requiring no surface
profile. Minimal surface preparation
included hydroblasting at pressures up
to 40,000 psi (ultra-high pressure jetting
in accordance with SSPC-SP12).
• Coating restrictions required painting
at night, with application in a moist,
humid environment that included salt
spray and salt fog. Euronavy ES301 is
engineered to cure under cold and wet
conditions, with no dew point restrictions. It can be applied in temperatures
from 40°F to 120°F, via standard airless
application, brush or roller.
Euronavy ES301 was applied by both
spray and roller in two coats at 4.0 – 6.0
milliliters dry per coat. Service life of the
new coating system, even in the extreme
conditions of the Gulf Coast, is expected
to exceed 10 years.
TRIPLE AWARDS
SUCCESS FOR AKZONOBEL
AkzoNobel was one of the big winners
at the inaugural Transform Awards,
the UK’s only dedicated celebration of
rebranding, brand transformation
and reputational change. Established
by Communicate magazine, the honors were judged by a panel of international branding experts, communications practitioners and academics,
with AkzoNobel receiving two gold
prizes and one silver at the event held
in London’s Notting Hill.
The company scooped gold in both the
“Best corporate rebrand following a
merger or acquisition” and the “Best
rebrand in the chemicals sector” cate-
gories. The silver award was achieved
for “Best overall visual identity.”
“These awards are fantastic recogni-
tion for all the effort we put into launch-
ing the new AkzoNobel,” said Akzo-
Nobel’s head of corporate branding,
Berry Oonk. “We faced some strong com-
petition in all three categories and to
have done so well is welcome acknowl-
edgement of our creativity, strategic
thinking and teamwork.”
The distinguished judging panel
included Graham Hales, managing
director of Interbrand London;
Cheryl Giovannoni, European presi-
dent of Landor Associates; Bill
Darling, managing director of Saffron
brand consultants; and Fred Burt,
managing director of the UK office of
