Coatings World - March 2010

Fresh Paint
for these products from formulators in
an effort to adhere to changing legisla-
tions. Europe, as an affiliate region, leads
the global market for paint additives.

ing legal proceedings in the High Court
against PPG in relation to claims made
in its current advertising campaign. We
feel that we can no longer ignore this
activity, as it is in danger of causing
confusion in the market place and dam-
aging our brand, in which we have tire-
lessly invested.” CW

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Patented blending/dispersing blade design makes radical
improvement over old saw tooth designs

POLY STAINLESS

ICI PAINTS AKZONOBEL TAKES PPG TO COURT Paint manufacturer ICI Paints AkzoNobel has launched legal proceedings against PPG Architectural Coatings Limited following Johnstone’s Paints ongoing ‘No. 1’ advertising campaign. The campaign, which draws direct comparisons between the Dulux Trade portfolio and PPG’s Johnstone’s Trade range, will be challenged by ICI Paints AkzoNobel’s legal team in relation to the claims contained within the advertisements. ICI Paints AkzoNobel believes these claims to be misleading and unlawful. Dr. Steve Snaith, trade marketing director at Dulux Trade said, “ICI Paints AkzoNobel is instigat-