Coatings World - March 2010

•Glacier® Frost White new generation effect pigment based on synthetic mica, offering the whitest white pearl.

• Firemist® Colormotion color shifting pigments with brilliant color and glittering effects.

• Lumina® Royal Blue new, intense red shade blue interference pigment, with high chromaticity and brilliance and extreme color purity enabling formulators to create new vibrant colors.

• Lumina® mica-based effect pigments that create multi-optical effects when combined with other effect or color pigments.

• Mearlin® pigments that provide both color and exciting visual effects to a variety of coatings applications.

• Mearlite® pigments that create liquid metal finishes.

• Metasheen® range of vacuum metalized effect pigments that offer true liquid metal effects.

• Paliocrom® Brilliant Orange L2850 that is the next generation of the Paliocrom pigment range, and offers high brilliancy, chroma, lightness and sparkle while maintaining excellent hiding.

• Xymara® Fireball unique organic interference pigment that offers color travel from orange / gold to deep cherry red.

Antioxidants, Light Stabilizers, Photoinitiators, and Formulation Additives

• Chimassorb® UV absorbers.

• Darocur®, Irgacure®, and Lucirin® photoinitiators.

• Dispex® dispersants for inorganic minerals and pigments.

• Efka® dispersants and rheology modifiers for coatings.

• Irganox® phenolic antioxidant additives for efficient processing stabilization and long-term thermal stability of plastics, adhesives, latex compounds and raw or vulcanized rubber.

• Lignostab® wood photostabilizing additive.

• Pluracoat® CA additives that help formulators to meet environmental requirements such as low VOC and Alkylphenol Ethoxylate (APEO) free.

• Pluracoat® Dispersal DA dispersants for pigment dispersions and color development.

• Pluracoat® Performa additives for multi-purpose coating applications that require enhanced performance, such as wetting, de-foaming, dispersing, and adhesion promotion.

• Tinuvin® liquid UV absorbers provide efficient light sensitive protection suitable for wood and plastics.

www.basf.us/coatingsindustry

Specialty Minerals

• Alsibronz® mica reinforcements.

• ASP® G90 and G92 high gloss kaolin extenders for paints and varnishes.

• ASP® 170 high performance versatile kaolin extender.

• ASP® 200 and 400 kaolin extenders for industrial and architectural primers.

• Attagel® rheology modifiers.

• Mattex® structured low-sheen extenders.

• Satintone® W kaolin extender providing a good balance of optical and film properties.

• Ultrex® 96 kaolin extender, which is a high opacity and high whiteness TiO2 extender.

• Specialty kaolin extenders.

GLOBAL CAPABILITIES:

Facilities:

BASF’s Dispersions and Pigments Division has more than 7,000 employees and 50 sites worldwide to serve customers in the coatings industry. In North America, this BASF division has more than 1,400 employees at 20 sites. Contacts: