ota, respectively during this changeover
time gap.
Business technologies is another important differentiator and possible disruptor to
consider and it’s one that the paint and
coatings industry uses more often than we
do business design. In Chart 1: The Three
Table 2. Traditional Auto vs. Toyota
Stages of Value Shift, we took the Slywotzky Flow Chart and plugged in some of
the familiar technologies in the coatings and
adhesives industries.
Within this chart space we can see just
a few examples of Business Technologies
in our industry. When considering the
Value Inflow sector to the left we can un-
derstand that successful technologies such
as ultra-thin, porosity filling, quick curing
semi-structural nano-coatings will initially
enjoy limited competition, high growth
and exceptionally high profits. This was
and is also the case for PPG’s PowerPrime
2- Coat Auto E-Coat system that replaced
a significant portion of the labor content
in some auto plants by, in many cases, dis-
placing itself in the process.
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