Coatings World - July 2012

Henkel AG & Co. KGaA
Dusseldorf, Germany
www.henkel.com

PUBLIC COMPANY
YEAR ESTABLISHED: 1876
REVENUE: $10.788 billion ; (2010: 9.7bn)

MARKETS SERVED
• Adhesives
• Sealants
• Special purpose coatings
KEY EXECUTIVES
Kasper Rorsted, chairman and CEO; Jan-Dirk
Auris, executive VP Adhesive Technologies
and member of the board. Senior VPs of Ad-
hesive Technologies: Ramon Bacardit, Re-
search; Julian Colquitt, North America,
General Industry; Jean Fayolle, Packaging In-
dustry; Eric Holzbacher, Africa/Middle East,
Consumer and Building Industry; Paul Kirsch,
Transportation and Metal Industry; Michael
Olosky, Asia Pacific; Matthias Schmidt, Finan-
cial Director; Alan Syzdek, Electronics Industry.

Henkel’s Adhesives Technologies business sector comprises five business units: Adhesives for Consumers, Craftsmen and Building; Transport and Metal; General Industry; Packaging, Consumer Goods and Construction Adhesives; and Electronics.

Adhesives Technologies performed well in 2011, achieving sales of $10.788bn. The sector serves a wide range of customers from large, international corporations to small and medium-sized industrial businesses, craftsmen, DIYers and private home consumers.

In the transport and metal business Henkel formed a joint venture with BASF Coatings GmbH for the development of innovative corrosion protection solutions for the automotive industry, which went operational in 2011.

During the year Henkel also started construction for its 150,000 square-meter adhesives factory in Shanghai Chemical Industry Park.

The new facility will be the main adhesives manufacturing base in China and the Asia-Pacific region. Upon completion, the new Henkel factory will be the largest adhesives factory in the world with an estimated annual production of 428,000 tons the company said.

The construction of the new adhesives factory is part of the company’s overall strategy to expand its capacities in the growth regions. Currently, Henkel realizes 42 percent of its total sales within the emerging markets, and 53 percent of its employees are now working in those markets. The new state-of-the-art adhesives facility, which is scheduled to begin production at the end of 2012, will enable Henkel to cope with the rapidly growing demand in China and the Asia-Pacific region for its adhesives. The new factory will require a total fixed asset investment of 50 million euros. Henkel also plans to hire 600 employees to operate the new facility.

Ground breaking of the new adhesives factory in Shanghai, China.

“This investment is in line with our priority to expand our busi-
ness in the emerging markets,” said Kasper Rorsted, Henkel’s CEO,
during the groundbreaking ceremony, “China has been an impor-
tant growth engine for Henkel, and we are confident that the plant
will greatly enhance Henkel’s growth potential in the country.”
The new adhesives factory is also a result of the company’s
efforts to further optimize its overall manufacturing activities
by concentrating on high-performance factories that will gener-
ate more significant cost, productivity and efficiency advantages.
As part of this initiative, Henkel’s new adhesives production fa-
cility in China will significantly expand capacities for existing
and new technologies. These efforts have also been aligned to
make operations more environmentally compatible as the new
adhesives factory will set a high industry standard for its high
operational efficiency, low energy and water consumption as
well as low carbon emissions.

Innovations 2011

Pattex 100%

Pattex 100% is based on Henkel’s patented “Flextec Technology” and is 100 percent solvent-free. The product offers high adhesive strength with easy usability and is universally suitable for projects both in and around the house.

Aquence Co-Cure 900 Series

This award-winning, patented solution from Aquence combines several surface-coating operations performed in paint shops, leading to savings in energy costs and reducing production complexity for customers.