Coatings World - July 2012

sions, universal colorants and anti-
corrosive additives. Superior’s cur-
rent territory for Heubach is
mid-Atlantic – New England
Sachtleben to acquire TiO2 production
assets and inventory of Crenox Rock-
wood Holdings, Inc. has announced that
its titanium dioxide venture, Sachtleben,
has reached an agreement to acquire the
titanium dioxide production assets and in-
ventory of Crenox GmbH, based in
Krefeld, Germany. The acquisition is ex-
pected to close by mid-July.

BASF opens new headquarters building in Florham Park, N.J.

BASF Corporation recently celebrated the official opening of BASF’s new North American headquarters building at 100 Park Avenue in Florham Park, New Jersey. The 325,000 square foot building, developed in partnership with the Rockefeller Group Development Corporation at The Green at Florham Park, is designed to achieve LEED double Platinum certification. It features many BASF enabled construction solutions and is one of New Jersey’s largest sustainable buildings.

“Our new headquarters stands as a tangible example of how BASF creates chemistry for a sustainable future,” said Hans Engel, chairman and CEO
of BASF Corporation. “By incorporating the latest technologies and materials with smart design and sophisticated ergonomics, we will be protective of
the environment while providing 1,400 employees with a healthy and safe work atmosphere where they can even better cooperate and collaborate.”
“This is a substantial investment by BASF and a deep and strong commitment to New Jersey,” said Lt. Governor Kim Guadagno. “BASF
chose to remain in New Jersey because of our resources, talent, diversity and vastly improved business climate and attitude.”
Lt. Gov. Guadagno was among a group of more than 200 guests invited to an official ribbon cutting ceremony. Also attending were U.S. Sena-
tor Bob Menendez; U.S. Rep. Rodney Frelinghuysen; Former Governor
and State Senator Richard Codey; other members of the NJ State Legisla-
ture; Morris County and Florham Park officials, including Mayor Scott Eve-
land, and Woody Johnson, chief executive of the New York Jets.

Following the ribbon cutting ceremony, Lt. Gov. Guadagno and other guests were given a tour of the new building which included a visit to the Innovation Center, a permanent display of BASF technologies, and a demonstration of Kids’ Lab, the company’s science education program for children ages 6-12.

The day’s activities also included BASF’s “We create chemistry” world tour, a traveling showcase of the company’s innovations to provide solutions for the challenges of the future, such as rising energy demands, the growing world population and society’s high aspirations for quality of life.

Cutting the ribbon at BASF's new North American headquarters are Judy Zagorski, senior vice president human resources, BASF Corporation; Beate Ehle, president, business and market development, BASF Corporation; U.S. Senator Bob Menendez; Frank Bozich, president, BASF Global Catalysts Division; U.S. Congressman Rodney Frelinghuysen; Lt. Governor Kim Guadagno; Hans Engel, chairman and CEO, BASF Corporation; David Stryker, senior vice president and general counsel, BASF Corporation; Kevin R. Hackett, president and CEO, the Rockefeller Group, Fried Muen-stermann, chief financial officer and president regional functions, BASF Corporation; former NJ Governor and State Senator Richard Codey; Robin Rotenberg, vice president of corporate communications, BASF Corporation; and Elisabeth Schick, senior vice president, corporate communications and governmental relations, BASF Group.

BASF’s new headquarters in Florham Park, New Jersey, provides space for up to 1,400 employees. The five-story building, constructed between August 2010 and May 2012, offers a contemporary architectural design to promote comfort and collaboration while minimizing the environmental footprint of the building.